Targeted advertising is one of the Web's marketing strengths versus traditional media due to the metrics (feedback) that can be produced. Advertisers can be provided the number of times an ad is viewed and also with click-through counts.

Ads can easily be targeted to any location (slot) on any page. The unique benefit of TownSource Interactive's ad server software is its comprehensive integration with the other modules that allows targeting of ads by module category. Targeted ads on niche portals are very effective and have been proven to produce higher click-through rates than on the national portals.

Ads are scheduled throughout the Web site based on advertiser contract and location/category specifications. Both administrators and advertisers can view contract statistics, impression and click-through counts in real-time.

• Professionally serves large numbers of ads quickly and easily
• Full-featured and ready to go today - right "off-the-shelf"
• Low Total Cost of Ownership - Low start up and training costs with continuing low operating costs
• Automated ad management saves time and money by minimizing administrative labor
• A versatile ad management architecture that has been proven to accommodate a wide variety of advertising business models

• Sell targeted advertising by module and page location
• Sell targeted advertising by category of content
• Automated email alerts before expiration stimulate renewal rates
• Charge for conducting "behind the banner ad" advertising campaigns using DynaPortal's other content management modules
• Earn hosting fees for DynaBiz satellite sites while also generating revenues from serving ads on the sites

Versatile, Dynamic Ad Placement

• Integrates with dynamic categories from other modules
• Create an unlimited number of site and page ad slots
• Place ad slot tags anywhere on a site page
• Rotate any number of ads per slot
• Creates all kinds of slots including 'run of site' or 'run of module'
• Ad can be a graphic, animation, and/or text

• Ad contracts may be based on dates or number of impressions
• Dynamic ad scheduling
• Expired ads are automatically removed from the site
• Impression and click-through tracking
• Advertisers can view contract statistics in real-time
• A variety of online reports for Administrators