Dynamic Web Publishing Software and Content Management Software

Content Highlighting Software

The TownSource Interactive Content Highlighting module provides site administrators the ability to easily feature, or target, site content in appropriate areas throughout the site.

Administrators can quickly highlight the best and most relevant content in each area or channel of the site without technical expertise. This is a very powerful means of making sure that important content is seen, and not 'buried' on your community portal site.

Coupled with TownSource Interactive's distributed content management, administrators can become content 'caretakers', producing the most compelling user experience possible with very little time and effort.

e-Business ROIs are maximized by minimizing content administration and operations costs while increasing revenues.

Professionally presents large amounts of filtered information quickly and easily
Powerful and ready to go today - right "off-the-shelf"
Provides exposure for both listings and categories of content in the most appropriate areas of the site
Page views are increased by reducing user effort and time to quickly browse the best, most relevant content on the site
Provides the rich user experience that compels users to return to the site often
Eliminates redundant content and its related synchronization problems

The Content Highlighting module can generate a number of revenue streams.

Sell 'featured content' display rights
Sell featured spots that highlight specific businesses or organizations
Increases page views and thus revenues associated with content targeted advertising
Increases sponsor's sales, and therefore site advertising revenue opportunities, by targeting products to specific areas of the site

The Content Highlighting module provides a flexible, easy-to-use content management tool focused on minimizing administrative involvement and cost.

Features (targets) both listings and categories of content in the most appropriate areas of the site without altering page designs
Highlighted date sensitive content is removed from the site automatically
The same content can be highlighted in multiple places on the site
Highlight content from the majority of TownSource Interactive's modules

For more detailed feature descriptions please contact us.