Email List Management Software - TownSource Interactive™ Applications

e-Mail List Management Software

The TownSource Interactive e-Mail List Management software provides an easy and efficient way to manage opt-in email lists without technical expertise.

Opt-in email lists, commonly called email newsletters, provide site users with the convenience of receiving current information that is relevant to their interests, lifestyles, or community.

Opt-in email allows site operators to quickly distribute information and advertising without resorting to spam. Site users can easily join the lists or newsletters that they desire.

e-Business ROIs are maximized by minimizing content administration and operations costs while increasing revenues.

Professionally manages large numbers of opt-in lists quickly and easily
Full-featured and ready to go today - right "off-the-shelf"
Low Total Cost of Ownership - Low start up & training costs with continuing low operating costs
Database-driven administration saves time and money by minimizing administrative labor
Increases site traffic, audience participation and value to users

The e-Mail List Management software can generate a number of revenue streams.

Sell targeted advertising on the site opt-in page and on the email using the Ad Server Module
Sell email list management services for other businesses and organizations
Charge for related content and promotional materials to be included in mailings
Charge subscribers to be included on email lists
Include revenue sharing e-Commerce related affiliate program links

The e-Mail List Management software provides flexible, easy-to-use email list management focused on minimizing administrator involvement and cost.

Users can easily opt-in or opt-out
Maintains multiple greetings and closings
Send email to entire list or specify a subset
Site users can update their lists from their "My Portal" page
Archives sent e-mail for history and for re-using its content and advertising
Maintains both public and private/internal lists

For more detailed feature descriptions please contact us.