TownSource Interactive Customer News Briefs
DigitalTexas.net Leverages TownSource Interactive and DynaBiz To Secure Strategic Partnerships
The recently launched SouthEast Texas Edition of DigitalTexas.net has leveraged both TownSource Interactive and DynaBiz to secure a variety of strategic partnerships. The portal has several collaborative projects with the five area radio stations of ClearChannel Communications.
DigitalTexas.net DynaBiz sites will host the stations' special events sites, such as the battle of the bands "Big Dog Jam" and KidFest. DynaBiz sites will also host some of ClearChannel's radio shows, including "My Home Answer Man", "My Computer Show" and "Chester Moore Outdoors" (just in time for hunting season!). The "My Clear Events" site that aggregates all five stations' events calendars will also be DynaBiz powered. Each time these sites are mentioned on the radio, the DJs or ads will also state that the sites are "Powered By Digital Texas". The stations' salespeople are also marketing and selling the portal site's products and services in a valued reseller relationship.
DigitalTexas has also formed an alliance with Beaumont's local weekly newspaper, The Examiner. They will partner on the site's Dining Guide, Entertainment Guide, and Sports Guide. The Examiner's sales staff will also handle marketing and selling for the site. The Sports Guide was recently launched and visitors, through word of mouth only, are browsing the guide in ever increasing numbers.
DigitalTexas also announced that MarketBasket, a regional grocery store chain, has become a DynaBiz site client and will be partnering on the portal site's upcoming Recipes section. In addition, MarketBasket will co-brand advertising on its 400,000-plus weekly print flyers, thereby extending DigitalTexas' market reach into nearby Louisiana areas.
Touch Nears Completion of Its UK City Portal Overhaul and Integration with UK Business Directory
Touch, plc, a subsidiary of the diversified AIM-listed Ambient, plc. Group, has announced that it is nearing completion of two exciting projects. The company, which operates 124 TownSource Interactive powered city portals throughout the UK, has overhauled their site design to be more attractive, user-friendly, and to incorporate new content partnerships. Another major project nearing completion is the nightly updating of each portal's business directory from Touch's master UK Business Directory, now having over 1.8 million listings.
