Personalization Software For Community Portals - TownSource Interactive™ Applications

Content Personalization Software

The TownSource Interactive Content Personalization software empowers registered users with the ability to organize and filter site information and content on their personalized, or "My Portal" page.

Users can easily choose their favorite categories from most of the site's content areas for display on their "My Portal" pages. The "My Portal" page thus becomes the gateway to quickly browse the site's content that is most relevant to them, rather than having to go and search or browse each area of the site individually.

Where TownSource Interactive's Content Highlighting software targets information site administrators find relevant to users, personalization places content filtering power in the hands of the users. The efficiency of information retrieval is revolutionary!

e-Business ROIs are maximized by allowing users to filter content themselves, reducing content administration and operations costs while increasing content exposure and revenues associated therewith.

Allows users to filter large amounts of information
Increases content page views by providing an easier, faster way to browse information
Reduces information retrieval times - a must for Corporate intranets and extranets
Ready to go today - right "off-the-shelf"
Provides the compelling user experience that increases site traffic, participation and value
The "My Portal" page provides the user-centric location for providing additional personalized services and content

The Membership software can generate a number of revenue streams.

Sell Sponsorships for the "My Portal" and content personalization pages
Sell targeted advertising on the "My Portal" and content personalization pages
Increases page views and thus revenues associated to content targeted advertising
Restrict content personalization privileges to paid subscribers

The Personalization software provides flexible, easy-to-use content management focused on reducing content browsing duration and increasing content page views.

Users can filter the majority of TownSource Interactive's site content to display only the areas of personal interest or relevance
Users can quickly browse their personalized content
Users can easily change their personalized content selections
Users can change the layout of their personalized content on the "My Portal" page

For more detailed feature descriptions please contact us.